How To Secure Your Store For Black Friday Shoppers
November 14th, 2019
Love it or hate it, Black Friday is one of retail’s biggest days of the year. If you are planning to offer Black Friday discounts or are located in an area where you will receive more foot traffic during this shopping holiday, you need to take extra measures to protect your store. Black Friday brings a higher volume of customers, which increases your chance of theft. Furthermore, we’ve all seen the footage of when Black Friday deals go wrong and descend into violence. In order to keep your employees, customers, and merchandise safe you’ll have to take some extra security measures. Here’s how to get started.
Prepare Your Staff
The first thing you want to do is prepare your staff for this busy day. First, you’ll want to have more staff on hand than usual. Some of the staff should be tasked with helping customers, but make sure you allocate employees to manage inventory. Secondly, schedule a training with all the staff members working on Black Friday. Review your company policies and procedures for security and emergency management. Training will help them be prepared if there is an adverse event on the day.
Protect Your Merchandise
Next, you’ll want to take extra steps to try to protect your merchandise. Make sure that any high value items have EAS tags or labels. Lock up anything that is commonly shoplifted behind cases. This is also a good time to review the inventory layout of your store. Ask yourself the following questions:
- Are high value or expensive items out in the open?
- Are there places that are out of sight of staff where shoplifters can sneak away with items?
- Is there a consistent flow from the entry to the merchandise to the registers where you can monitor and manage the people coming in and out of your store?
- Can employees easily view the store from behind the registers?
If you answered no to any of these questions, you may want to rethink your layout before opening your doors on Black Friday.
Increase Your Security Measures
Finally, you’ll need to increase your security measures. Start by ensuring you have extra security staff. If you are a small business without a dedicated security team, make sure you have someone always actively monitoring your surveillance footage. Next, review your surveillance camera setup. Make sure that it is fully optimized to protect your inventory. You should be able to see the entrances and exits, your high value merchandise, and any area of the store where thieves can easily tuck away. A good idea is to call your security company and have them do a review before Black Friday.
These tips will help ensure you reduce your risk of loss over this busy shopping day. If you are not sure that you are protected, give the security experts at C4 Security a call. For nearly 20 years, we have been bringing the highest quality security solutions to retailers across our state. We know exactly how to protect your business during Black Friday and any other shopping day.